guiding brands through the digital current *

guiding brands through the digital current *

our expertise

  • Full-service strategy and execution, including content calendars, publishing, scheduling, community engagement, and reporting.

  • Strategic guidance for brands looking to refine their digital presence, optimize platforms, or launch new initiatives.

  • Auditing existing social channels, refining bios, highlights, and posting strategies to ensure clarity and impact.

  • Original, high-quality photography and videography tailored to your brand’s voice and aesthetic.

  • Influencer engagement, activations, and events designed to spark authentic connections and amplify your brand’s reach.

  • We build strategic collaborations that spark connection, drive visibility, and grow your brand through authentic partnerships.

  • Strategy, design, and execution of newsletters that extend your brand story, keep your community engaged, and drive measurable results.

  • Recipe development and product applications tailored for CPG brands to showcase versatility and inspire consumers.

what guides us

Bearing Creative is a bicoastal creative agency born from a love of storytelling and community.

With over a decade of experience leading social media campaigns, our team has experience working with a wide range of clients, from nationally recognized CPG brands and celebrated restaurants to rising cookbook authors. We bring both strategic expertise and a deep creative sensibility to every project, helping clients not only reach their audiences but truly resonate with them.

Anchored on both coasts, in San Francisco and on Nantucket Island, Bearing Creative takes a perspective that is expansive yet grounded, adventurous yet thoughtful. Like a compass rose pointing in all directions, our work is guided by curiosity, creativity, and clarity of purpose, ensuring every client is oriented toward growth and connection.

We believe in crafting narratives that feel as natural and enduring as sea glass shaped by the tides. Every brand has a story worth telling, and our role is to bring those stories to life with authenticity, strategy, and style. We balance big-picture strategy with fine-grain detail, weaving together visual identity, brand voice, and community engagement. Every project is approached with equal parts creativity and precision.

Guided by the spirit of the coasts, Bearing Creative. helps brands navigate the ever-changing tides of digital media with confidence. We are not just a partner in communication, we are your compass, your guide, and your creative collaborator.

meet our founder

Isabel Baer

Founder

Raised in Zurich, Switzerland, Isabel developed an early appreciation for food, culture, and storytelling through international travel and time spent in the kitchen with her mother, a classically trained chef. That global perspective continues to shape her work today, informing a thoughtful, detail-driven approach to brand building.

After earning a degree in Strategic Communications & Public Relations with a minor in Marketing from American University in Washington, D.C., Isabel built her career at the intersection of food, media, and digital strategy. She spent nearly eight years at Postcard Communications, growing from intern to Digital Marketing Director, where she led social media campaigns and content strategy for nationally recognized CPG brands, acclaimed restaurants, and emerging culinary voices. Her experience spans social media management, photography and video production, influencer activations, and experiential storytelling, with early roles at Bullfrog + Baum, Made In Cookware, SoMa StrEat Food Park and SPARK Social, and 20th Century Fox.

Now based between San Francisco and Nantucket, Isabel brings both strategic rigor and creative intuition to every project. Outside of her work, she is a certified 200-hour RYT yoga teacher, teaching twice weekly in San Francisco—an extension of her belief in presence, balance, and mindful growth, both personally and professionally.

current & past clients

  • Camino Alto

  • Dalida (partnering with Postcard Communications)

  • Agricultural Institue of Marin (partnering with Postcard Communications)

  • Sarah Kersten Studio (partnering with Postcard Communications)

  • Straus Family Creamy (partnering with Postcard Communications)

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